Friday, July 24, 2009

Le Big Mac Seduces France as Haute Cuisine Slides: Book Review

July 24 (Bloomberg) -- Go out to eat in France and you can be assured of a certain standard of food, from restaurants on the boulevards of Paris to corner eateries in provincial towns.
Yes, we’re talking McDonald’s Corp.
A total of 1,130 outlets serve 1.3 million customers a day. As of 2007, France was the most profitable market for McDonald’s outside the U.S. and annual sales there were growing at twice the rate of the U.S., according to the Oak Brook, Illinois-based company.

Read more;
http://www.bloomberg.com/apps/news?pid=20601205&sid=aCGy22ITtJac

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