HVS Publishes the 2009 U.S. Hotel Franchise Fee Guide: A Comparative Analysis of Hotel Brands

“The purpose of our guide is to provide a comparative analysis of various hotel brands, based on the fees they charge,” explains Rushmore, who co-authored the study with Teresa Lam and Kelly Fitzpatrick. “The selection of an appropriate franchise affiliation affects a property’s ability to compete in the local market, generate profits, achieve a certain image or market orientation, and benefit from referral business

Read more:
http://www.hvs.com/bookstore/2009FFGuide.pdf