July 31 (Bloomberg) -- MGM Mirage, with the smallest casino market share in Macau, said it’s overhauling operations and marketing at its venture in the city to boost revenue after an “underwhelming” start.
“Our Macau market share is half what it should be,” Jim Murren, chairman and chief executive officer, said yesterday in an interview in Las Vegas, where the company is based. “The other U.S.-based and other newer casinos have been more aggressive in marketing, more aggressive” in recruiting and junket relationships, he said.
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