A marketing battle between mid-range hotels in the UK has broken as operators fight to lure the leisure customer pound.
The Advertising Standards Authority Travelodge last month found that Travelodge had misled the public by comparing its £39-a-night rooms to the £65 offer of Express by Holiday Inn, saying it failed to mention that its rival’s price included breakfast.
InterContinental Hotels Group, which owns the Holiday Inn brands, has also entered the fray, sending coaches to Travelodge hotels in London and Birmingham offering customers and staff free breakfasts as a PR stunt.
Read more:
http://www.breakingtravelnews.com/news/article/mid-range-uk-hotels-step-up-price-war/
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