Overall, total revenues for the second quarter of 2009 were $67.8 million compared to $69.1 million for the second quarter of 2008. Total revenues consist of net sales, interest income, management fees, and other income.
Vacation Interval sales were $65.1 million in the second quarter of 2009 compared to $68.0 million in the comparable prior-year period. The decrease in Vacation Interval sales is primarily attributable to promotional pricing offered during the second quarter of 2009 on select products. Vacation Interval sales to existing customers remained fairly constant at $41.2 million and $41.4 million for the second quarters of 2009 and 2008, respectively. Vacation Interval sales to new customers decreased 9.8% to $24.0 million. Vacation Interval sales to existing customers comprised 63.2% and 60.9% of total Vacation Interval sales in the second quarters of 2009 and 2008, respectively, which maintains the Company's favorable sales-mix trend toward upgrades and second-week sales to existing customers as such sales have relatively lower associated sales and marketing costs.
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