Friday, August 28, 2009

Why InterContinental Chose to Relaunch Holiday Inn

NEW YORK (AdAge.com) -- InterContinental Hotels Group earlier this summer announced the opening of its 1,000th relaunched Holiday Inn hotel: the Holiday Inn Express New York Times Square. The opening was part of an overall $1 billion relaunch of more than 3,200 Holiday Inn and Holiday Inn Express hotels worldwide, as well as the opening of another 1,050 hotels featuring the new branding over the next few years, with the completion of the global relaunch set for 2010

Read more:
http://adage.com/cmostrategy/article?article_id=138687

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