The scale of the battle facing UK hotels is laid bare today by data showing that average room rates will fall back to 2005 levels over the next 12 months and the industry will not move into recovery mode until late next year, according to PricewaterhouseCoopers.
The accountancy firm forecasts that the average room rate (ARR) will fall by 8.1 per cent to £77.69 a night in 2009, down from £84.53 last year – the biggest drop since 2002, when rates fell by almost 6 per cent.
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