For the first half of 2009, the question of how well a hotel brand performed was really a question of which did the least poorly. Starwood Hotels & Resorts, Marriott, Wyndham Worldwide, Choice Hotels International, and InterContinental Hotels Group, the major companies that report occupancy, average rate, and RevPAR statistics on a quarterly basis, all noted significant declines.1 Of 42 individual brands surveyed, all reported year-to-date occupancy and RevPAR losses compared to the same period in 2008. Only seven reported average rate growth. Nevertheless, a slower rate of decline counts for something in the context of the recession. In this article, we'll examine the brands most successful at preventing major losses in occupancy, average rate, and RevPAR.
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