Friday, October 16, 2009

Brand Guarding: McDonald's Fights To Preserve Its 'McRights Overseas

A Kuala Lumpur Indian restaurant, called "McCurry," recently won an eight-year- long legal battle against McDonald's, which has 137 outlets throughout Malaysia. The $70 billion fast-food giant argued that McCurry had infringed on its trademark, and that the restaurant could mislead people into thinking that it was connected to McDonald's.

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