Burger King plans to raise the price of its controversial $1 double cheeseburger in April, replacing it with a similar value-engineered burger for $1.
The main difference between the two burgers: a slice of cheese, worth about a nickel.
The moves are part of a value menu strategy outlined to franchisees in a memo written last Friday by two of Burger King's top executives.
The question is whether the changes will be enough to satisfy franchisees, most of whom have been against the product since the October launch.
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