In this economy, franchise brands have been forced to think "outside-the-box" for franchise development strategies. Under the leadership of newly-hired Chief Development Officer, Thomas Flaherty, Huddle House has lowered its franchise fee for new development signed in 2010 to just $5k, with no royalties due for restaurants opening under the program for the first five months of operation.
"This program allows existing and new Huddle House franchisees the opportunity to develop with a lower cost of entry. Also, the savings in paying no royalty for the first five months provides fuel for new restaurants to advertise more heavily during the initial stages," Flaherty said. "This model also encourages multi-unit development."
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