Friday, February 19, 2010

Playboy Eyes Clubs in Latin America

Feb. 19 (Bloomberg) -- Playboy Enterprises Inc., publisher of the namesake magazine, is looking toward overseas growth in Latin America, China and India, including new clubs in Brazil, its chief executive said.

“The local Brazilian culture is more open toward sexuality,” Chief Executive Officer Scott Flanders said yesterday in a telephone interview. “In those environments, the Playboy brand has its strongest resonance.” Opening clubs there is “a real priority,” he said.

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