TripAdvisor has peaked. Big statement but I can’t shake it. The world’s largest travel “community” – 11 million members, 30 million reviews – may continue to grow but its reputation among frequent travelers and the industry is in terminal decline. This is crucial. It means the people who matter will move on, leaving it to the ignorant and the socially needy. No doubt it will remain a fantastic business that can make or break a hotel, but one without soul or genuine credibility, absolutely crucial criteria for any media business, old or new
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