Mar 19, 2010 - FORT MYERS, Fla. (March 16, 2010) - At a time when economic challenges have caused massive closings and layoffs in the restaurant industry, Rib City is experiencing continued growth, surprisingly without the aid of franchise marketing or advertising.
According to company officials, the majority of the southern-style barbecue chain's growth is attributed to customers applying to open their own Rib City franchise in their home state.
"Normally a chain like Rib City would have more of a regional expansion into surrounding areas and states that should take 10 to15 years," said company President Craig Peden. "But instead we have hopped, skipped and jumped from Washington to Maryland in six short years."
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