Monday, April 19, 2010

Best Western aims for more consistency with rebranding

The owners of Best Western hotels have approved a plan that will create three levels for the brand's more than 4,000 properties.


CEO David Kong said 55% of hotel owners approved the plan, which was presented to them at last year's annual meeting.

Under the plan, Best Westerns that have a Two Diamond rating from AAA will remain Best Western, Three Diamond properties will be renamed Best Western Plus and Four Diamond properties will become Best Western Premier — an upper tier that is already in place in Europe and Asia.

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