Adam Marshall and Steven Rotan figured they had struck marketing gold: espresso stands staffed by bikini-clad baristas.
The Salem duo created a stir in 2007 when women at their Mission Street SE coffee drive-through started wearing bikini tops. The business, once called Coffee Nation, morphed into the Bikini Coffee Co.
It wasn't long before its three outlets — two drive-throughs in Salem and one walkup store in the Portland area — were touted as a Hooters-like phenomenon. Marshall and Rotan boasted of plans for a nationwide franchise and even an international expansion.
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