ATLANTA - IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms announced today the launch of Holiday Inn's largest global advertising campaign in brand history - Stay You. With a global $100 million dollar spend, the Stay You campaign supports the biggest brand relaunch in hospitality history.
"Fundamentally, what our guests love about the Holiday Inn brands is that we provide a place where they can take their gameface off, come as they are, relax and just be themselves," said Kevin Kowalski, senior vice president, Global Brand Management, Holiday Inn Brands. "Everything we do in our hotels, from our lobbies, to our rooms, to our friendly and genuine service reinforces this feeling. The Stay You campaign just confirms what they love about us in a fun and memorable way."
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