When 2009 third quarter earnings for Pizza Hut parent Yum! Brands shored up a dismal 13 percent same-store sales decrease from the previous year, NPC International, its largest franchisee, famously took its franchisor to task. NPC CEO Jim Schwartz’s call for the franchisor to step up and find the right message to connect with consumers made a dramatic splash in the industry media. Afterward, the company found its footing, spearheaded on a $10 pizza promise and new ad campaign. Subsequent earnings numbers have been climbing.
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