Sunday, October 24, 2010

Will Beer Succeed as the New Buzz at Starbucks?

Lately Starbucks (SBUX) has been trying to change things up. They finally got free Wi-Fi with free digital content, they are trying to slow down the process of making drinks (which seems to me about the equivalent of clipping a bird’s wings), and now they’re talking about adding booze to the menu. Irish coffee, anyone?

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1 comments:

Unknown said...

I think they may have jumped the shark with this one. When I am standing in line mornings for coffee, the last thing I want is for the baristas to be slowing down! And now adding alcohol to the menu? Who is their demographic? The unemployable and depressed? Well, at least they have free WiFi while I get drunk.

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