Tuesday, November 23, 2010

Can Italian Coffee Major Push Starbucks Into A Corner?

There has been a widespread wall street optimism especially in the Food and Beverage sector after Starbucks (SBUX: 30.40 -0.47 -1.52%) impressive quarter results announced last week, but with the coffee major has publicly announced its willingness to part ways with Kraft Foods Inc (KFT: 30.23 -0.32 -1.05%) and the upscale Italian coffee company, IllyCaffe SpA, making inroads onto Starbucks Corp.’s turf by serving coffee to well-heeled travelers in upscale hotels is now being seen as two potential moves that could shake up the single-cup coffee market in U.S. grocery stores.

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