Monday, November 29, 2010

Setai Fifth Ave. sued over brand name

The Setai Fifth Avenue, a striking 60-story luxury hotel and condo that opened to guests earlier this month, has been hit with a lawsuit by the Setai Group, which wants its brand name taken off the property.

The Setai Group, a hotel and development company, alleges that the building's owners are in breach of contract, according to the complaint filed in New York state Supreme Court Monday. The suit alleges that the hotel's developer, Bizzi & Partners Development, owes Setai $1.4 million and improperly marketed the hotel. It is also seeking for the property to cease using its brand name.

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