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A&W, long-time purveyor of draft root beer in frosted mugs and the quaint “burger family,” is challenging industry leader McDonald’s Corp. for the growing downtown market.
Aiming to reignite a decades-old brand name, A&W is rapidly expanding in dense urban centres, opening a quartet of outlets on its home turf of Vancouver, plus locations in Calgary, Toronto and Montreal. The restaurants have modernized the chain’s signature orange decor, playing Arcade Fire on the sound system and offering free wi-fi along with the traditional burgers and onion rings.
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