Someone, an otherwise anonymous television producer or director making a film about the River Café restaurant, saw something, a hint of star quality. Bustling in the kitchen was a young sous chef, snapping back at the camera crew, obsessed and fascinated, and if he played a relatively minor role in the real world of Rose Gray’s and Ruth Rogers’ famed Italian eaterie, he was a star of the show when it hit the screen.
Few, then, in the mid-Nineties, could have predicted what the next decade and more would hold for Jamie Oliver. The dyslexic Essex boy born into the catering game at his parents’ pub in Clavering has become a multimillionaire, a one-man multimedia industry, an A-list celebrity, bestselling author, national campaigner and an MBE at 34. He has also become a brand.
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http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article6597092.ece
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