The National Basketball Association has signed a four-year deal with Taco Bell, which will replace McDonald’s as the organization’s official fast food sponsor, according to sources.The NBA is set to announce the deal as early as tomorrow. The multi-year partnership includes advertising rights across the NBA’s All Star Saturday Night Skills Challenge, held in February, as well as the Jam Session at its All-Star Game Fan Fest.
Read more:
http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3iff1672d639e4a43031d91da6c87cec5f
0 comments:
Post a Comment