SEATTLE--(BUSINESS WIRE)--Tomorrow, Starbucks Coffee Company (NASDAQ: SBUX - News) launches its breakthrough Starbucks VIA™ Ready Brew at all U.S. locations, expanding upon the company’s coffee expertise and leadership. Starbucks VIA™ is 100 percent natural roasted arabica coffee in an instant form that is rich and full bodied just like a fresh-brewed cup of Starbucks® coffee. Starbucks VIA™ is made with a proprietary, U.S. patent-pending microgrind technology to preserve the coffee’s taste, quality and freshness.
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