Holiday makers boosted occupancy levels for provincial UK chain hotels in August 2009, according to the latest HotStats survey by industry experts TRI Hospitality Consulting. Although occupancy levels were at similar levels to August 2008, provincial hoteliers continued to compete aggressively on price, resulting in an 8.3% year on year drop in achieved average room rate to £64.51. In contrast, the decline in average occupancy levels was only 0.6 percentage points, to 71.8%, representing the smallest margin of decline since the beginning of the year.
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