Thursday, March 25, 2010

STR: US hotel performance February 2010

HENDERSONVILLE, Tennessee—The U.S. hotel industry posted mixed results in the three key performance measurements during February 2010, according to data from STR.


In year-over-year measurements, the industry’s occupancy ended the month virtually flat with a 0.9-percent increase to 53.0 percent. Average daily rate dropped 4.5 percent to finish the month at US$96.40. Revenue per available room for the month decreased 3.6 percent to finish at US$51.09.

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