Thursday, March 25, 2010

Subway to begin breakfast menu April 5

CHICAGO (AP) -- Subway is joining the increasingly crowded breakfast scramble in a move that the sandwich chain hopes will help add customers and sales.


After years of testing, almost all of Subway's 23,000 U.S. restaurants will begin selling the meal April 5. When they do, the nation's largest restaurant chain by number of outlets will be a big player in the breakfast game, which can be handsomely profitable if done right.

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