Since unrestricted travel for Americans to Cuba appears to no longer be a case of "if" but "when," U.S. travel professionals are taking careful measure of how best to prepare to enter the fray.
And that fray represents a very large and promising market. Cuban officials estimate the eventual influx at close to 1 million U.S. visitors annually once the 47-year-old ban on travel to the island is lifted.
Cuba’s tourism minister, Manuel Marrero, said the country is ready.
"With our available capacity we could receive the American tourists without any problem," Marrero told U.S. travel professionals attending the first U.S.-Cuba Travel Summit in Cancun in late March.
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