BAHA Mar's 1,000-acre resort campus will no longer house only Starwood properties but multiple brands, it was revealed yesterday, following the announcement that the deal to move the project forward had been signed in Miami with Chinese investors. The $2.6 billion redevelopment is expected to create 2.3 million new visitor nights.
Robert Sands, Baha Mar's senior vice-president of external affairs, said that building a multiple-brand complex will create competitive marketing and facilitate the targeting of niche markets in the tourism industry. The decision to have multiple brands could produce wider exposure of the Baha Mar property and appeal to a diverse spread of traveler.
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