Thursday, June 10, 2010

Ian Schrager launches a hotel chain with a difference

Legendary hotelier Ian Schrager - who revolutionised the travel industry with his creation of the boutique hotel genre - is celebrating the launch of his new hotel brand Edition today.

The American real estate developer - whose Ian Schrager Company already owns /magazine/the-gold-list-2010/gramercy-park-hotel,-new-york- Gramercy Park Hotel and who launched Morgans Hotel Group and Studio 54 - has teamed up with luxury group Marriott International to create an original hotel range that is the 'antithesis of a chain', and will be characterised by personalised and unique design spaces, modern service and outstanding beverage and entertainment facilities.

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