Global hotel company Accor is adding TripAdvisor hotel reviews to some of individual hotel websites - a step that hotel companies have generally resisted out of fear that nasty comments could discourage potential customers.
Travel technology tracker Tnooz.com reports that while Accor's keeping the pilot program quiet for now, Accor execs are considering a wider launch and an official announcement at a later date.
Accor's brands span from the budget friendly Motel 6 chain to the luxury Sofitel chain. Others include Novotel, Grand Mercure and Ibis.
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