(Hospitality Business News - Berlin, 13 November 2010) Personal recommendations are becoming more and more important on the Internet. Buyer power is increasingly being strengthened through "Like" buttons and other recommendations. Guest reviews have become one of, if not the most important "web currency" for hotels. Now, with myHotelRank, the Berlin-based travel technology specialist GIATA has developed an innovative tool for the efficient managing of hotel reviews, which can also generate bookings from GIATA's partner sites.
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