TAMPA — Clearwater gave the world the Hooters chain of restaurants, and helped make it the global brand phenomenon.
Now a new generation of restaurants wants to reinvent the female-focused genre by offering more upscale food on one hand and servers displaying more skin on the other.
Amid a tough restaurant market, Brick House, Tilted Kilt, and Twin Peaks are expanding quickly into Hooters' home turf, deploying what they say is a secret weapon supporting their stretched T-shirt business plan.
That includes detailed, science-based psychographic modeling of customers and word-for-word scripts for servers – all geared to create the illusion of sassy banter that tweaks their target demographic of a single guy, aged 37.5 years old and making $45,000 to $55,000 per year.
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