The FINANCIAL -- STR predicts the United States hotel industry’s performance in 2010 will exceed its original forecast, but the hotel benchmarking company is standing firm on expectations for the industry in 2011.
In its latest revised forecast, STR qualifies 2010 as a successful year because there are indications that a recovery is in the offing, according to Mark V. Lomanno, STR’s president. The biggest reason Lomanno shies away from saying a recovery is in full swing? The lack of growth in average daily rate.
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