Wednesday, December 15, 2010

Club Med looks to profit from China's skiing craze

BEIJING: French leisure group Club Med formally opens its first resort in China on Tuesday in the icy northeast, cashing in on a newfound love for winter sports among an increasingly wealthy middle class.

Club Med is hoping to attract clients from across China, and even Southeast Asia, to its new village in Yabuli, which features 18 ski slopes -- and winter temperatures often below minus 30 degrees Celsius (minus 22 Fahrenheit).

"Most of the industry is in decline. China is really the only place where the industry is growing," Justin Downes, a Canadian from the ski resort of Whistler who advises investors on the winter sports sector in China, told AFP

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