Preferred Hotel Group looks to Trump the competition

The Trump Hotel Collection has signed an agreement with Preferred Hotel Group to provide sales, marketing and technology support to the brand’s five current hotels, as well as two future hotels slated for early 2011 openings. Preferred Hotels and Resorts will represent the Trump brand’s flagship, Trump International Hotel & Tower New York, Trump SoHo New York, Trump International Hotel & Tower Chicago, Trump International Hotel Las Vegas, Trump International Hotel Waikiki Beach Walk. The partnership will also see the brands collaborate on the future Trump International Hotel & Tower Toronto and Trump Ocean Club International Hotel & Tower Panama opening in early 2011. “This new partnership with Trump Hotel Collection strengthens our presence in several key markets, providing Preferred Hotel Group guests with exceptional new choices in leading urban and resort destinations,” said Lindsey Ueberroth, president of the Preferred Hotel Group. “We look forward to a long, and mutually beneficial relationship as the two companies continue to grow strategically and internationally.”