HENDERSONVILLE, Tennessee—The luxury segment reported the largest average-daily-rate and revenue-per-available-room increases among the chain-scale segment for July 2010, according to data from STR.
The segment’s ADR increased 6.6% to US$234.48 and its RevPAR jumped 14.5% to US$169.07.
The economy segment posted the largest occupancy increase, rising 7.6% to 62.3%, followed by the luxury and midscale-without-food-and-beverage segments, each with 7.4% increases to 72.1% and 69.3%, respectively.
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