HENDERSONVILLE, Tennessee—The U.S. hotel industry posted increases in all three key performance measurements during July 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy was up 7.0 percent to 67.9 percent. Average daily rate ended the month with a 1.3-percent increase to US$99.14. Revenue per available room for the month rose 8.5 percent to finish at US$67.35.
Among the Top 25 Markets, all but one market reported occupancy increases and 8 top markets reported double-digit increases. Detroit, Michigan, led the occupancy increases, rising 20.9 percent to 61.5 percent, followed by Oahu Island, Hawaii (+15.9 percent to 89.6 percent), and New Orleans, Louisiana (+13.1 percent to 72.6 percent). Phoenix, Arizona, posted the only occupancy decrease, falling 1.4 percent to 43.6 percent.
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