Trump is betting he can do for hotels what he has done for skyscrapers, casinos, reality TV and the wedding industry. He wants his family to be the new first family of inn-keeping. And why not? Trump is a match for the likes of Rocco Forte, and Ivanka can comfortably out-Paris Paris Hilton. In Paris. In 10 years’ time, if the Trumps get their way, there will be a giant “T” atop a stylish, modern Trump hotel in every big city. “We want to spread it globally,” Trump says, with an “I’ve made it here, so I can make it anywhere” grin. “We’re looking at 50 cities.”
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