July 1 (Bloomberg) -- McDonald’s Corp. will introduce the first new line of hamburgers since 2001 across the U.S. starting tomorrow to broaden its menu beyond the value meals and $1 fries that have attracted customers in the recession.
The three new Angus burgers are one-third of a pound each and priced at about $4, Dan Coudreaut, executive chef for the Oak Brook, Illinois-based company, said in a telephone interview. The burgers will be available nationwide for several months, said Marta Fearon, director of marketing.
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