Thursday, November 12, 2009

Starbucks CEO: McDonald's Made Starbucks Better

LOS ANGELES (Reuters) - Starbucks Corp Chief Executive Howard Schultz said McDonald's Corp's McCafe launch earlier this year made the cafe chain better.

Starbucks executives have repeatedly said that the world's largest hamburger chain's entry into the market for espresso-based drinks, the first competitive pressure Starbucks had faced in the niche it pioneered, had no impact on Starbucks' business. But comments beyond that have been few and far between.

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