2010-03-24] Schlotzsky's unveiled a new prototype store and extended cobranding relationship with Cinnabon as part of rebranding efforts it hopes to use to almost double in size by 2015.
"When FOCUS Brands purchased Schlotzsky's several years ago, we put together a five-year strategy to reinvigorate and grow the brand," says Kelly Roddy, president of Schlotzsky's. "Part of the growth strategy was to make the concept more relevant, [but] still kind of mom-and-pop deli style.
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