Sunday, May 16, 2010

Starbucks has a new growth strategy — more revenue with lower costs

Starbucks is once again looking to grow, but this time will be different.


The coffee juggernaut is not aiming for seven new stores a day, a clip it reached three years ago after setting a goal of 30,000 stores worldwide. That dream died a year later and just over halfway there with sales and profits sliding before other retailers really felt the recession. The Seattle company has since closed nearly 900 stores and eliminated more than 34,000 jobs.

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