Wednesday, June 23, 2010

Whitbread to maintain hotel price war

The hotel price war that broke out last summer is expected to continue to the end of this year after Whitbread said it had no plans to end the cheap room promotion at its Premier Inn budget hotel chain.

Having for years shunned discounting, Whitbread introduced a £29-a-room offer last June in response to aggressive price-cutting by mid-market competitors

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