Friday, July 2, 2010

The Fast-Casual Market Says Hello to Hello Pasta

Hello Pasta, a new pasta model in fast-casual dining, will launch its first of four restaurant locations at Lexington Avenue between 54th and 55th in New York City on July 7, 2010.

Hello Pasta will offer a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with low-sodium sauces made with all-natural, locally sourced, and organic ingredients for less than $10. A serving of pasta will come in small and large sizes and will be made-to-order within minutes. Hello Pasta's 11 sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara, and Bolognese, along with Hello Pasta 'signatures' such as Sausage and Peas, Salmon Tarragon, and Tuscan Chicken Vodka.

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