A Sardinian snack bar owner who incurred the legal wrath of McDonald's for daring to use the prefix 'Mc' on his shop front has become an unlikely hero for Italian politicians and food campaigners fed up with the global clout of the American hamburger chain.
Ivan Puddu, 32, decided to give his restaurant in Santa Maria Navarrese a fast-food feel by naming it McPuddu's, only to receive two legal warnings. Lawyers for McDonald's said that customers might confuse his tiny outlet with the US giant.
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