Saturday, January 29, 2011

Can you trust those online hotel reviews?

It has become the traveller's champion, a first port of call for holidaymakers in search of the warts-and-all truth about hotels and a place where they can let off steam when things go wrong.
But the world's largest travel website, TripAdvisor, is facing a searing backlash from hoteliers who claim it is rife with inaccuracies and fraudulent claims about their properties concocted by phoney reviewers.

This week, it was slammed as "despicable and cowardly" by BBC Dragon's Den panellist Duncan Bannatyne after he complained that a "dishonest" review compared his Charlton House Spa in Somerset to Fawlty Towers. He demanded that it be removed.

The website has also incurred the wrath of a growing number of Irish hoteliers over claims that it refuses to remove dishonest and defamatory reviews from its pages.

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