Friday, January 7, 2011

Comfort Suites commits to making troubled Atlanta hotel location work

54 Peachtree Street has been a Howard Johnson Plaza Hotel and Suites, an Atlanta Underground Suites Hotel and, most recently, Underground Place, a dorm catering to students from surrounding universities.

What it's never been is a runaway success.

While hotels change brands from time to time, hospitality leaders said it's unusual to have as much turnover as the property has had since its inception in 1996, when the five-story office building was transformed into a hotel with the addition of 11 new floors.

Comfort Suites Downtown Convention Center is hoping to reverse that trend. The 156-suite hotel officially opened in the building, which is next to Underground Atlanta and across from the Five Points MARTA Station, almost two weeks ago.

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