Sunday, January 16, 2011

MGM reinvents loyalty program

M Life is MGM Resorts International's answer to Marriott Rewards, Hilton Honors, Caesars Entertainment's Total Rewards and other hotel or casino customer reward programs.

But it's more than a slot club with loyalty incentives.

Let's say you're planning a guy's weekend in Las Vegas. On the M Life website you can develop the entire weekend itinerary, all within the confines of MGM Resorts' 10 Strip hotel-casinos.

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